a note from Selina
Dear parent,
This was formulated during the long wait to bring my newborn home. In those weeks, I thought a lot about the day I’d finally get to hold him, and about how gentle I wanted everything that touched him to be.
I made this balm for him, and for your little one, so they get the gentle start they deserve.
With love,
our story
agi jagi [ah-gee jah-gee] is allergen-conscious baby skincare, born in the Big Apple.
It all began in the NICU. During the long wait to bring her newborn home, a New York mom named Selina kept thinking about the day she'd finally get to hold him.
The NICU team was amazing. But in a room full of big things, what went on a baby's skin was understandably the smallest of worries. For Selina, it wasn't small. So much around him was cold and sterile, and she wanted the first things to touch his brand-new skin to feel tender and comforting.
She also didn't want food ingredients like oat on his skin when he hadn't even left the hospital yet, let alone tasted his first solids. Nothing she found felt quite right, so she set out to make it herself, and found her way to Korea, internationally renowned for its thoughtful approach to skin.
The everywhere balm is what came of it: made for the most delicate skin, hers then and yours now.